Picture the scene. You are the advertising agency looking after Young's, producers of fishy products and (apparently) the inventors of Scampi. Some thrusting Young's executive wants to cash in on the latest Bird Flu scare and get the public eating scampi for Christmas lunch. There's a slogain: "Young's. Make fish the dish of Christmas Day." Do you: (a) suggest that it probably isn't going to be a PR or commercial triumph; or (b) agree - but then print the slogan in the *smallest possible* type in the corner of the poster? Meanwhile, perhaps you're busy working out just why anyone is supposed to care that Beechams All In One has "3 TIMES more active ingredients than Paracetamol" (and just to be clear, it "Contains 3 x the nube of actives"). Or if anyone will notice that the bloke in the photo appears to have dislocated his elbow fairly seriously, if that's really supposed to be his hand. In other news, I understand orange and pineapple squash has *2 times* more flavours than orange squash. Tum te tum.